promoting your home

Advertising fantasies, facts and figures:

Advertising does not sell houses - Real Estate Professionals do.
Some houses will naturally attract more calls.
There are many ways of promoting your house.
If there are several similar houses, it is our policy not to advertise them on the same day.
By running each house at a different time, more coverage can be given to everyone.

Sources of buyer activity
50%      Reputation and referrals
21%      For Sale signs
11%      Newspapers & magazines
8%       Friends
6%       Knew the seller
4%       All others

RE/MAX Marketing Plan Details

Perform a comprehensive Comparative Market Analysis.
Provide you with a market preparation guide.
Put a RE/MAX "For Sale" sign in the yard.
Place a lockbox on the door to make it easy for licensed agents to show your house.
List the property in the local Multiple Listing Service.
List the property on all appropriate Web sites.
Prepare a detailed information flyer with facts and photographs.
Prepare a home features flyer to provide information on your property for agents and prospects viewing your house.
Notify other agents about the property through:

Hot Sheets
E-mail
Personal phone calls
Send flyers to local agencies and agents.

Conduct a home tour for RE/MAX Sales Associates.
Provide feedback from "Tour Appraisals" by Sales Associates.
Place classified advertising in various homes magazines.
Provide additional promotional pieces to the local high producing agents.
Mail promotional pieces to your neighborhood.
Recommend a home warranty.
Promote the property at company "Have and Want" sessions.
Follow-up regularly with a progress report.
Review the marketing plan and price to stay competitive.

Using home warranties as marketing tools
A Home Warranty is a cost-effective way to make your house more attractive to buyers because it:

Provides a competitive advantage over houses without warranties.
Helps obtain the best price and fastest sale .
Reduces buyers' fears.
May pay for itself with higher offering prices.
Adds credibility to your property.
Minimizes negotiations over price reduction.

A Home Warranty helps safeguard against contract entanglements:

Resolves "deal killing" mechanical problems.
Limits mechanical failure lawsuits after the sale.
Covers you against mechanical failures while your house is on the market.
Protects you against sizeable repair bills.
Typically, you pay little or nothing for coverage until your house sells.